Bleaching your hair is a common beauty trend, but it can have serious consequences for the health of your strands. Not only does the process remove color, but it also strips the outer layer of the cuticle, leaving your strands more vulnerable to damage and breakage. While the damage from bleaching is irreversible, the right haircare routine can help prevent future damage and keep your strands strong and healthy.
redken acidic bonding has recently released a new product line to treat this kind of hair damage, the acidic bonding concentrate range. This collection is formulated with Citric acid, an alpha hydroxy acid that helps strengthen weakened bonds in your hair, which can be damaged by heat treatments and frequent colorings. The range consists of a pre-shampoo treatment, shampoo, conditioner, and conditioning leave-in treatment that can all be used to repair your client’s strands and restore their strength and resilience.
To use the treatment, start by assessing your client’s hair needs for protein and moisture. Then mix the Protein Amino Concentrate with the Moisture Concentrate in different ratios to create a custom treatment for your client’s hair. Then apply the pre-treatment to wet hair and leave it on for 10 minutes, then shampoo and condition as usual. To help prevent heat damage, comb through the treatment with a wide-toothed comb or brush and then style as usual.
The shampoo is a gentle, sulfate-free, low-pH balancing formula that cleanses the hair without stripping it of its natural oils. It helps to balance the hair’s pH back into a healthy range of 4.5-5.5. The conditioner is a rich, sulfate-free conditioning cream that is infused with hyaluronic acid and amino acids to penetrate the hair shaft, replenishing the lost moisture and hydrating the strands for a smoother texture.
As a finishing touch, the conditioner includes UV protectants to shield the hair from damaging sunlight. This treatment also helps detangle frazzled strands, making them easier to comb and manage, while it softens and conditions the strands so they’re less prone to breakage and damage.
The leave-in treatment is the perfect finishing step to your client’s hair care regimen. This conditioning treatment for damaged strands is a lightweight, non-sticky liquid formula that can be brushed or combed through the strands to distribute evenly. It can be sprayed onto the strands before styling to add more control and protection, as well as protect against haircolor fade and strengthen the strands for a shinier finish. This treatment is also Cradle To Cradle Certified and crafted with recycled plastics, so you can feel good about using it on your clients’ hair. Plus, the packaging is easily readable for those with sight impairments, which is a big win. If you want to learn more about this collection, check out this video tutorial from stylist and blogger Byrdie Cutler. She explains the entire process and how to get the best results from this amazing product.