Video is more widely shared than any other kind of online content. It’s also effective, with research by marketing strategist revealing that consumers feel more confident buying products and services after watching a video.
Some live streams are private and only viewable by those who have been invited. However, some are public and can be watched by hundreds or even thousands of people. This can expose young people to content that is age inappropriate or potentially harmful, such as violent or sexually explicit material. They may also be at risk of being approached by people who may try to take advantage of them. This could include flattering them with positive comments or gifts, or trying to get them to engage in sexual activity.
It can also be difficult for young people to tell whether a stream is live or not. This can be especially challenging if they are watching an online celebrity or influencer as they may not know the person in question. It is important for them to be aware of the risks and understand that live streaming can be a form of cyberbullying.
And it’s easier than ever to make your own videos, with low cost desktop tools available for Mac and Windows, as well as apps like iMovie for tablet PCs and smartphones. Using these to create a software demonstration, for example, could be the perfect way to help customers choose your company. youtube live stream