A youtube live stream is a special form of video content that makes your audience feel like they’re part of an event. Whether you’re hosting a webinar or launching a new product, livestreaming is an effective way to connect with your audience in real time and showcase your brand personality. You can also use your live stream to answer questions from your audience, which is a great way to promote customer support and build loyalty.
To create a youtube live stream, log in to your YouTube account and navigate to the camera icon in the top-right corner. You’ll then be prompted to either upload a video or choose Go live. If you choose the latter, a popup window will open where you’ll be asked to verify your channel and confirm that the content you’re planning on broadcasting does not violate YouTube’s community guidelines. Once you’ve done this, you can click the “Go live” button to start recording your video.
Before you hit record, it’s important to take some time to plan your YouTube live stream. Think about what you want to cover, how long the livestream should be and any other relevant details. This will help you avoid wasting your viewers’ time and ensure that the livestream is as successful as possible. If you’re unsure about what to talk about, try looking at your analytics from previous videos and determine which ones have had the most engagement.
You can also use a social media management tool, such as Sprout’s, to get a better understanding of your audience and what kinds of topics they’re most interested in. This can be a great way to come up with topics for future videos that will appeal to your target audience.
It’s also important to prepare your camera, microphone and any other equipment you might need to record your video. This can include ensuring that you have a reliable internet connection (run a speed test) and checking that your camera, microphone and battery are fully functional. It’s also a good idea to make sure that there aren’t any distractions in the frame of your camera and to check the lighting. You should also consider testing your audio and rehearsing before you go live.
If you’re planning on using your livestream to answer questions from your audience, be sure to have a plan for how you’ll do this. This will ensure that your responses are thorough and consistent with your brand voice. You can also encourage feedback from your audience by asking them to reach out via social media or email.
Creating highlights from your livestream is a great way to repurpose your content and show off the most interesting parts of your video. This can be especially helpful if you’re hosting a Q&A session or a webinar. YouTube will automatically create a highlight for your video once the livestream is over, but you can also manually create one by selecting a specific moment in your video.