The power of the web and the Internet has evolved in a fantastic manner. Every second of every day, information is available in different formats. Most of the time, it takes the form of text published on sites and can be read with the help of web browsers.
In this environment, the video and audio features are starting to gain a lot of popularity. This means that webmasters that are using them are one step ahead of sites which do not use the same technology. Everyone agrees that video and audio are much more interesting than text.
The technology of video marketing is evolving by the minute. There are a lot of new site owners that choose to adopt this method because it helps them drive targeted traffic towards their site every single day. The sites that offer video sharing are filled with millions of hits from all the viewers that are interested in a certain type of product or service. Personal videos are a great way to direct traffic towards your own site.
Are people receptive?
Yes, people are very receptive to this technique. The appearance of 4G makes the entire video watching experience much more entertaining especially since buffering is eliminated. But this is not the only benefit. Here are 7 more:
1. More visitors
People are pretty lazy, so they prefer to watch videos rather than read. Through videos you will be able to attract this category of people and make it part of your audience.
2. Engage the senses
With video, you appeal to both visual and acoustic senses. People are inclined to like visual and acoustic aids rather than read dull letters.
Taking into account that there are a lot of smart devices on the market nowadays, videos can be watched while eating, sleeping or shopping. You can even make use of the listening function alone. Add it to the playlist of your car and listen while you are driving.
4. Great ranking in search engines
The search engines will always give priority to videos. There have been a lot of cases when the sites that had a low ranking increased it after posting a couple of videos. It is no wonder that various sites, such as YouTube and Vimeo, are ranked pretty high and they help the sites that get back links from them. Discover a great manner to link your videos to many social sites and your website will meet success faster than you think.
5. Expert status
When you post quality articles, your viewers will perceive you as a respectable authority in the field. This will build up their trust in your products, helping you sell your services at higher prices.
6. Remember old content
You can bring old content to actuality using videos. You can turn your old articles into videos and give them a new look. Search for classic old public domain products, make a video out of them and offer your fans a unique experience.
7. They are easy to deliver
In order to create a video, you only need a couple of online resources. As a matter of fact, YouTube has a channel where they offer quality videos with tips on how to create videos even if you have a low-budget. Each of the videos mentioned are easy to understand and to put into practice.
Set your goals before starting any video marketing campaign. In this category you can include gathering information, increasing your site’s traffic or making sales. There are some examples of campaigns which were used to raise awareness on the cruelty of humans towards animals, to raise funds for people in need, to promote reading etc. Everything can be promoted through video marketing as long as it uses a proper technique. By using video marketing, you take your business one step closer to success. youtube favorites