When you think about Instagram followers, you likely mean how many people see your content. But there are other important metrics you should consider, including how engaged your audience is and what type of engagement you’re seeing.
To keep your following healthy, focus on posting high-quality images and videos that are thumb-stopping. You can also encourage engagement by asking your audience to comment on posts, tag friends in their responses or share your content in their Instagram Stories. Incorporating trending hashtags into your posts can expand the reach of your content. And don’t forget to link your Instagram account with your TikTok, Twitter, YouTube and other accounts where you engage with your audience to encourage cross-platform interaction.
While it’s tempting to buy Instagram followers, it’s a short-term solution that won’t help you grow your brand in the long run. You’ll end up with a following that’s made up of fake or inactive accounts, which can distort your performance metrics. What’s more, purchasing followers is against Instagram’s terms of service and could result in having your account permanently disabled.
In the meantime, build your audience organically with high-quality content that speaks to the needs and interests of your target audience. Whether it’s how-to content, a new product launch or a behind-the-scenes look at your company, provide value to your followers so they want to keep coming back. And don’t neglect your Instagram bio, which should include a clear call to action that directs visitors to your website or other social channels. Instagram followers